Product Design Leader designing tomorrow's user experiences today, where innovation meets empathy in every pixel.
Product Design Leader designing tomorrow's user experiences today, where innovation meets empathy in every pixel.
Staff Product Designer with 15+ years of experience leading 0→1 and growth-focused product initiatives across consumer and platform ecosystems. I define product architecture, value propositions, and end-to-end user journeys that drive adoption, engagement, and scalable business outcomes, aligning cross-functional teams across Product, Engineering, and Research to bring strategy into shipped experiences.
Career Highlights
AI & Design Innovation: Led Healthy Together to launch a pivotal contact tracing app, reaching over 30 million diagnostics and achieving a 4.9/5-star rating.
Growth & Adoption: +40% adoption and +25% retention across multi-product ecosystems.
Revenue Impact: Increased online sales by 30% through AR-driven product experiences.
Platform Transformation: Reduced processing time by 30% and improved time-to-market by 20%.
Engagement & Experience: Improved user engagement time by 35% through design-led product improvements.
Professional Experience
NuBank, United States (Remote)
May 2025–Current
Leading end-to-end design for Nubank’s U.S. expansion as the sole designer, defining product architecture, value proposition, and key user journeys across mobile platforms to drive user adoption, engagement, and enable future growth.
Owned and led the product design from zero-to-one, shaping the foundational experience for the U.S. app, including homepage, global actions, and multi-product navigation.
Defined the product vision and experience model for a unified multi-product ecosystem, translating high-level principles into scalable patterns, user journeys, and a clear value proposition.
Drove cross-functional and cross-Business unit alignment, partnering with Design, Product, and Engineering leadership (including CDO) to shift from siloed execution to a unified product strategy and operating model.
Established the product architecture and system foundations, co-defining roadmap and structure for feature discovery, cross-sell, and lifecycle entry points, enabling scalable adoption and engagement across markets.
Lūceō Creative, In-House/Remote
Self-employed Contractor
Jul 2018–May2025
2024-2025 Clients: Stacklist App, Glue AI
Previous: Provided first-rate services to various clients, including SimplySent, Staffjoy, Granular, Insightly, Peet's Coffee, Rally Interactive (FSInvestments and Fooji), Junior (Nokia and eBay), and Elbow (Storm Ventures, SRC:CLR, Insitome, and OPSWAT), delivered end-to-end product design across fintech, SaaS, and consumer platforms, delivering end-to-end product design across fintech, SaaS, and consumer platforms, improving user engagement, conversion, and measurable product performance for early-stage and enterprise clients.
May 2020–Sep 2024
Spearheaded design innovations for public health technology, enhancing user experience with scalable design systems and AI, fostering significant cross-functional collaboration.
- Launched a unified design system across iOS, Android, and web, and led an AI-based contact tracing initiative, significantly aiding pandemic response while ensuring user privacy.
- Streamlined design system management for improved version control and integration, directly boosting collaboration and project delivery efficiency.
- Managed SOC2 and HIPAA-compliant data infrastructure, improving public health services through accessible user profiles and enhancing data accessibility.
Led initiatives delivering over 30 million diagnostic results to underserved communities, contributing to a 4.9/5 app rating and securing the 2023 Government Digital Experience Award.
Oct 2018–May 2020
Directed the innovation and design of a state-of-the-art, customizable eyewear line using AR and 3D scanning to improve user experiences and operational efficiencies.
- Spearheaded the integration of AR and 3D scanning technologies, catalyzing a 30% increase in online sales by revolutionizing the virtual try-on experience.
- Streamlined app usability, leading to a 40% reduction in customer inquiries through strategic UI enhancements and comprehensive user research.
- Orchestrated the launch of a real-time analytics platform and a digital marketplace, enhancing retailer engagement by 40% and optimizing transaction processes.
- Directed a significant rebrand and system overhaul that uplifted user satisfaction by 60% and engagement by 40%, while forging a strategic retail partnership to expand market reach.
Jul 2018–Sep 2018
Brought onboard to optimize the user experience for an educational content platform, using data-driven insights to enhance UI/UX and video player functionality, improving overall content engagement and satisfaction.
- Elevated the MasterClass video player experience through strategic enhancements, significantly boosting usability and user engagement, which led to a remarkable 35% uptick in session times.
- Innovated the "Red Carpet" Onboarding process, delivering personalized class recommendations that notably increased user retention by 25% and facilitated a 40% surge in cross-category content discovery.
- Spearheaded the standardization of the UI across all platforms by introducing MasterClass’ inaugural design system, effectively halving the design-to-development cycle and streamlining product iteration processes.
Dec 2016–Current
Led the strategic deployment of marketing and community engagement initiatives to cultivate a vibrant ecosystem centered on photographers and Instagram creatives. Drove the development and refinement of Panols through a robust feedback loop with the photography community, focusing on accessibility and enhancing user experience.
- Launched Panols, addressing a significant gap in Instagram's panoramic sharing, achieving over 500,000 downloads and recognition on the Apple Store and Product Hunt.
- Fostered a dynamic #MadeWithPanols community, driving growth with a premium model that introduced advanced features, solidifying Panols' role in enriching social media storytelling.
Prior Experience
Changing banking for good—used gamification to change the thinking behind finances from a dreadful day-in/out occurrence to a delightful experience, both in a physical (credit cards) to a digital environment. Responsible for driving UX Research, prototyping, internal/external testing, and delivering a native experience for mobile and web using Unity which contained 2D & 3D environments.
Responsible for the interaction design of Xero’s online accounting service and its associated service delivery systems. The interaction designs define these software applications' interface architecture, workflow, and visual design.
Technical Acumen
Figma, Figjam, Figma DevMode, Principle, Sketch, Adobe CC, Miro, Webflow, HTML/CSS
Product Design & Innovation • Design Systems • Al Design • Rapid Prototyping • UI/UX Design • Inclusive Design User Engagement Optimization • Custom ERP Solution • SaaS Platforms • B2B Marketing • Usability Testing
Mobile & Web Development • Staff Mentoring & Leadership • E-commerce & Retail Design • Branding & Rebranding