Product Design Leader designing tomorrow's user experiences today, where innovation meets empathy in every pixel.
Product Design Leader designing tomorrow's user experiences today, where innovation meets empathy in every pixel.
14+ years crafting innovative solutions for companies like Healthy Together and Topology Eyewear to giants like Capital One, eBay, Nokia, and Xero. Specializing in the creative architecture of design systems, my work—recognized with awards—blends innovation with utility, enhancing lives and business value. Deeply committed to accessible and inclusive design, I'm passionate about transforming user experiences through empathy, precision, and a dedication to making digital environments universally accessible. Eager to continue shaping the future of design storytelling.
Career Highlights
AI & Design Innovation: Led Healthy Together to launch a pivotal contact tracing app, reaching over 30 million diagnostics and achieving a 4.9/5-star rating.
Scalable Design System: Developed at Topology Eyewear, integrating 3D & AR tech, resulting in a 30% online sales boost and enhanced user customization.
ERP & SaaS Overhaul: Modernized ERP systems and launched analytics platforms, cutting processing times by 30%, boosting adoption by 40%, and reducing time-to-market by 20%.
Leadership in Design: Elevated team dynamics and user engagement by 35%, promoting professional growth and fostering a culture of excellence.
User Retention: Improved design methodologies at MasterClass and Healthy Together, boosting retention by 25% and leading award-winning projects.
Professional Experience
May 2020–Present
Spearheaded design innovations for public health technology, enhancing user experience with scalable design systems and AI, fostering significant cross-functional collaboration.
- Launched a unified design system across iOS, Android, and web, and led an AI-based contact tracing initiative, significantly aiding pandemic response while ensuring user privacy.
- Streamlined design system management for improved version control and integration, directly boosting collaboration and project delivery efficiency.
- Managed SOC2 and HIPAA-compliant data infrastructure, improving public health services through accessible user profiles and enhancing data accessibility.
- Drove initiatives delivering over 30 million diagnostic results to underprivileged communities, contributing to a 4.9/5 app rating and securing the 2023 Government Digital Experience Award.
Oct 2018–May 2020
Directed the innovation and design of a state-of-the-art, customizable eyewear line using AR and 3D scanning to improve user experiences and operational efficiencies.
- Spearheaded the integration of AR and 3D scanning technologies, catalyzing a 30% increase in online sales by revolutionizing the virtual try-on experience.
- Streamlined app usability, leading to a 40% reduction in customer inquiries through strategic UI enhancements and comprehensive user research.
- Orchestrated the launch of a real-time analytics platform and a digital marketplace, enhancing retailer engagement by 40% and optimizing transaction processes.
- Directed a significant rebrand and system overhaul that uplifted user satisfaction by 60% and engagement by 40%, while forging a strategic retail partnership to expand market reach.
Jul 2018–Sep 2018
Brought onboard to optimize the user experience for an educational content platform, using data-driven insights to enhance UI/UX and video player functionality, improving overall content engagement and satisfaction.
- Elevated the MasterClass video player experience through strategic enhancements, significantly boosting usability and user engagement, which led to a remarkable 35% uptick in session times.
- Innovated the "Red Carpet" Onboarding process, delivering personalized class recommendations that notably increased user retention by 25% and facilitated a 40% surge in cross-category content discovery.
- Spearheaded the standardization of the UI across all platforms by introducing MasterClass’ inaugural design system, effectively halving the design-to-development cycle and streamlining product iteration processes.
Lūceō Creative, In-House/Remote
Self-employed Contractor
Jul 2018–Sep 2018
Provided first-rate services to various clients, including SimplySent, Staffjoy, Granular, Insightly, Peet's Coffee, Rally Interactive (FSInvestments and Fooji), Junior (Nokia and eBay), and Elbow (Storm Ventures, SRC:CLR, Insitome, and OPSWAT), consistently delivering solutions that elevated user engagement and business performance.
Dec 2016–Current
Led the strategic deployment of marketing and community engagement initiatives to cultivate a vibrant ecosystem centered on photographers and Instagram creatives. Drove the development and refinement of Panols through a robust feedback loop with the photography community, focusing on accessibility and enhancing user experience.
- Launched Panols, addressing a significant gap in Instagram's panoramic sharing, achieving over 500,000 downloads and recognition on the Apple Store and Product Hunt.
- Fostered a dynamic #MadeWithPanols community, driving growth with a premium model that introduced advanced features, solidifying Panols' role in enriching social media storytelling.
Prior Experience
Changing banking for good—used gamification to change the thinking behind finances from a dreadful day-in/out occurrence to a delightful experience, both in a physical (credit cards) to a digital environment. Responsible for driving UX Research, prototyping, internal/external testing, and delivering a native experience for mobile and web using Unity which contained 2D & 3D environments.
Responsible for the interaction design of Xero’s online accounting service and its associated service delivery systems. The interaction designs define these software applications' interface architecture, workflow, and visual design.
Technical Acumen
Figma, Figjam, Figma DevMode, Principle, Sketch, Adobe CC, Miro, Webflow, HTML/CSS
Product Design & Innovation • Design Systems • Al Design • Rapid Prototyping • UI/UX Design • Inclusive Design User Engagement Optimization • Custom ERP Solution • SaaS Platforms • B2B Marketing • Usability Testing
Mobile & Web Development • Staff Mentoring & Leadership • E-commerce & Retail Design • Branding & Rebranding